Brand of the Year

The Guardian, 2017

Voting has now closed you’ll have the chance to decide the ultimate iconic brand via a live vote at our spectacular Diamond Anniversary Dinner in London, 27 November.

With Donald Trump now in the White House firing off angry tweets about “Fake News” and Teresa May uttering her incomprehensible soundbite “Brexit means Brexit”, The Guardian had the ideal opportunity to offer a source of news that could be trusted and understood, and fittingly, it was voted the Society’s first Brave Brand of the Year.