Brand of the Year

Bodyform, 2018

Voting has now closed you’ll have the chance to decide the ultimate iconic brand via a live vote at our spectacular Diamond Anniversary Dinner in London, 27 November.

The Bodyform campaign broke through the taboo about showing real menstrual blood in a television commercial, and won a hat trick of prizes for its effectiveness at the Society’s Awards. Attitudinally, it was following the lead of the #Me Too campaign which had sprung up the previous year urging women not to remain silent in the face of injustice and abuse.