The Marketing Society Brave Brand of the Year 2020

In association with Campaign and sponsored by IBM iX

This year our Brave Brand of the Year Award feels more fitting than ever as marketers have had to take courageous risks (both creative and commercial). They have had to do this at speed and in the face of uncertainty.

Getting to this shortlist was no mean feat. We were particularly interested to showcase the agility and pace at which brands reacted to the disruption as well as how they diversified to adapt to changing needs in order to not only serve but support their customers and wider community

With the help of a panel of brilliant marketing leaders we have identified the standout stories of true marketing excellence for this year so far.

Last year’s worthy winner was Cancer Research UK.

It’s down to you to vote for your brand of 2020. Voting closes midnight GMT on Sunday 15 November.

The top five will go through to a live vote and the winner decided at our virtual Evening of Celebrations, Connections and Conversations 6-8pm on 25 November.

Thank You for Voting

Join us on the night on 25 Nov for An Evening of Celebrations, Connections and Conversations, and for a live vote to decide the winner.