Voting has now closed you’ll have the chance to decide the ultimate iconic brand via a live vote at our spectacular Diamond Anniversary Dinner in London, 27 November.
With lockdown looming, Virgin Media realised the importance of its services and that its customers required a much-needed dose of certainty in uncertain times. Users were donated free minutes, increased data allowances, NHS and key workers were prioritised and extra channels to its TV offering, all at no extra charge. In March, the company launched a heartfelt campaign, “Stay home, stay safe, stay connected”. It featured video diary snippets made by people sharing their lockdown experiences, including footage of neighbours clapping for the NHS. It also hooked up with ITV to run an at-home version of its V Festival, with acts Olly Murs, Anne Marie and Dizzee Rascal headlining.
© 2020 The Marketing Society