Pret a Manger
Voting has now closed you’ll have the chance to decide the ultimate iconic brand via a live vote at our spectacular Diamond Anniversary Dinner in London, 27 November.
Remaining agile during unprecedented times is clearly not going be easy, especially when you’re forced into axing around a third of your workforce. But Pret has maintained a nimble approach to business, adapting to challenging times, while also donating food and drink to the NHS and homeless. Its YourPret Barista subscription service is a case in point, charging consumers £20 a month for up to five drinks a day. The scheme has paid off, accruing 16,500 sign-ups by 3pm on the day of launch.
