Nationwide

Voting has now closed you’ll have the chance to decide the ultimate iconic brand via a live vote at our spectacular Diamond Anniversary Dinner in London, 27 November.

Nationwide exemplifies the notion of brand bravery. Whether that’s by confronting online hate or boycotting Facebook over the platform’s apparent refusal to condemn hate speech. Fronted by CMO and Marketing Society 2020 Bravest Marketing Leader of the Year, Sara Bennison, Nationwide donated media spend to Shelter and reunited with Channel 4 for an ad break highlighting the abuse faced by customer-facing staff. Defying tropes, April’s “Voices” work envisaged a progressive and enlightened future beyond coronavirus, at a time when most people’s vision was mired in a seemingly interminable present.