Ikea

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Ikea ads are both weird and cool. It’s an approach epitomised by the Swedish retailer’s summer 2020 “Conquer the great indoors” ad featuring a partially anamorphic lion ruling over the wilds of the household. That ad was followed up with an edgy and witty campaign promoting sleep as a source of energy  a TV ad that served as a prequel  to Aesop’s famous story “the Tortoise and the Hare”, and accompanied to the tones of British rapper Roots Manuva. Stylish and standout.