Burger King

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As a food brand, making your product look less than appetising is typically a no-go. But that’s just what Burger King did in its “Mouldy whopper” ad, in which its flagship burger literally decays, highlighting Burger King’s commitment to remove artificial preservatives by the end of 2020. Less divisively, this May saw Burger King create giant crowns that people could wear to help with social distancing and the next month it sent out hundreds of free Whoppers across the UK, encouraging people to share within their communities. On the other side of the pond, Burger King actively saluted frontline and “couch potatriots” with its very-much tongue in cheek-with-a-serious-point “Stay Home of the Whopper”.