Brewdog

Voting has now closed you’ll have the chance to decide the ultimate iconic brand via a live vote at our spectacular Diamond Anniversary Dinner in London, 27 November.

BrewDog is brave, often cheeky. But during COVID-19, its marketing has been exemplary. When shop shelves were being depleted of hand sanitiser, the brewer stepped into the fray, shifting its production lines to produce a “Punk Sanitiser”, which it gave away for free. Not content with fighting the spread of the virus itself, it sought to combat loneliness with the opening of virtual bars, fostering a sense of community via the likes of home-brewing masterclasses, pub quizzes and comedy.