Iconic Brand Award

Many congratulations to Coca Cola which was voted the Most Iconic Brand of the past 60 years

Sixty iconic brands that celebrate sixty glorious years of marketing, supported by Deloitte Digital

To celebrate The Marketing Society’s 60th anniversary we took a look back at the brands that left their mark in each year from the past six decades. These brands span a period of huge social change, and yet more than half appeared over sixty years ago.

The early years are dominated by packaged goods, the more recent by the global giants of the internet. Some will surely be thriving in another sixty years; others may disappear as quickly as they have risen.